How Knowing Who Is Hiring Your Users Can Benefit Your Company: A Guide to Using Job Listings Data

As a leader at your company, you likely understand the importance of knowing your target market. You’ve probably spent time researching your users and their needs, developing products and features that meet those needs, and crafting marketing campaigns to reach your target audience.

But have you thought about who is hiring your users? Understanding who is hiring your users is just as important as understanding your users themselves. Here are a few reasons why:

More Targeted Marketing

Knowing who is hiring your users allows you to develop targeted account-based marketing (ABM) campaigns to reach potential customers at those companies. For example, if your users are primarily in the healthcare industry, you can develop marketing materials and campaigns targeted specifically at the healthcare organizations that are actively in the market to hire your users. This can help you reach your target audience more effectively and efficiently versus broad-based industry campaigns.

Product Development

Understanding who is hiring your users can also inform product development decisions. If you detect that more companies are hiring your users in a particular industry, you may choose to develop features and capabilities that are specific to the needs of that industry. This can help you create products that are more relevant and valuable to your markets, and can ultimately drive higher customer satisfaction and retention.

Sales Strategy

Knowing who is hiring your users can also inform your sales strategy. By focusing your sales efforts companies that are actually hiring your users right now, you can increase the efficiency and effectiveness of your sales outreach. Having your sales teams prioritize these potential companies for targeted outreach will improve conversion rates and ultimately help you close more deals and drive revenue growth.

Customer Support

Understanding who is hiring your users can also help you provide better customer support. If you know the industries and companies that are hiring the users your software, you can align and train your support team to better understand the right kinds of customers and companies. This can help you resolve issues more quickly and efficiently, and can ultimately drive higher customer satisfaction and retention.

How should you get this data?

So, how can you find out who is hiring your users? You can certainly do this manually, but you’ll quickly find it is very time consuming and error-prone. Another way is to use a service like wihyu.com. Wihyu aggregates job postings from a variety of sources and gives you a clean view of who is in the market. By analyzing this data, wihyu can help you identify which industries and companies are hiring your users, and provide trends and changes over time that you can use to react to changes over time and ultimately make better decisions.

Overall, knowing who is hiring your users is critical for the success of your software company. It can inform your marketing, product development, sales, and customer support strategies, and ultimately drive higher customer satisfaction, retention, and revenue growth.

So, take some time to research and understand who is hiring your users. Use a service like wihyu.com to help you gather this information and inform your business decisions and strategies. You’ll be better positioned to succeed in the market and deliver value to your customers.