Privacy Policy

Introduction

Wihyu ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at wihyu.com, use our services, or interact with us. Wihyu is a B2B SaaS platform that provides job market intelligence and target account intelligence services to help sales and marketing teams identify companies that need their products or services.

This Privacy Policy applies to information collected through our website, services, and any related applications. By using our services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide to Us

We collect information that you provide directly to us, including:

• Contact Information: When you fill out our contact form, we collect your first name, last name, email address, company name, and user persona information.
• Account Information: If you create an account, we collect information such as your name, email address, company details, and any preferences you set.
• Service Data: When you use our services, we collect information about your target personas, industries, job titles, and other parameters you configure to customize our analysis.
• Communication Data: We collect information you provide when you contact us for support, respond to surveys, or communicate with us in any other way.

Information We Collect Automatically

When you visit our website or use our services, we automatically collect certain information, including:

• Usage Data: Information about how you access and use our website and services, including your IP address, browser type, device information, pages viewed, time spent on pages, and referring website addresses.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to track activity on our website and hold certain information. See our "Cookies and Tracking Technologies" section below for more details.
• Analytics Data: We use Google Tag Manager and other analytics tools to collect information about website usage patterns and user behavior.

Job Market and Company Intelligence Data

As part of our service, we collect, aggregate, and analyze publicly available job market data and company information from various sources. This data includes:

• Job postings and hiring patterns
• Company information and business intelligence
• Industry trends and market signals
• Geographic and demographic data related to hiring activity

How We Use Your Information

We use the information we collect for various purposes, including:

• Service Delivery: To provide, maintain, and improve our services, including analyzing job market data and generating intelligence reports tailored to your specifications.
• Communication: To respond to your inquiries, send you service-related communications, provide customer support, and send you marketing communications (where you have consented or where permitted by law).
• Account Management: To create and manage your account, process transactions, and send you administrative information.
• Analytics and Improvement: To understand how our services are used, analyze trends, and improve our website, services, and user experience.
• Security: To detect, prevent, and address technical issues, fraud, security breaches, and other potentially prohibited or illegal activities.
• Legal Compliance: To comply with legal obligations, enforce our terms of service, and protect our rights and the rights of our users.
• Business Operations: To conduct business analysis, research, and development, and for other business purposes.

How We Share Your Information

We may share your information in the following circumstances:

Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

• Email service providers for sending communications
• Analytics providers (such as Google Tag Manager) for website analytics
• Cloud hosting and infrastructure providers
• Customer support and help desk services
• Payment processors (if applicable)

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Business Transfers

If we are involved in a merger, acquisition, asset sale, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

With Your Consent

We may share your information with your consent or at your direction.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Secure hosting infrastructure
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

General Rights

• Access: You can request access to the personal information we hold about you.
• Correction: You can request that we correct inaccurate or incomplete information.
• Deletion: You can request that we delete your personal information, subject to certain exceptions.
• Portability: You can request a copy of your data in a structured, machine-readable format.
• Objection: You can object to certain processing of your personal information.
• Restriction: You can request that we restrict the processing of your personal information.
• Withdraw Consent: Where we rely on consent, you can withdraw your consent at any time.

GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including the right to:

• Access your personal data
• Rectify inaccurate data
• Erase your personal data ("right to be forgotten")
• Restrict processing of your personal data
• Data portability
• Object to processing
• Lodge a complaint with a supervisory authority

CCPA Rights (California Users)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information is collected, used, shared, or sold
• The right to delete personal information held by us
• The right to opt-out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are small data files stored on your device. We use the following types of cookies:

Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions made by you, such as setting privacy preferences or filling in forms.
• Analytics Cookies: We use Google Tag Manager and other analytics tools to help us understand how visitors interact with our website. These cookies collect information anonymously.
• Functional Cookies: These cookies enable enhanced functionality and personalization, such as remembering your preferences.
• reCAPTCHA: We use Google reCAPTCHA to protect our contact forms from spam and abuse. reCAPTCHA may collect information about your device and browsing behavior.

Managing Cookies

You can control and manage cookies in various ways:

• Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies or alert you when cookies are being sent.
• You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• Note that disabling cookies may affect the functionality of our website.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider:

• The nature and sensitivity of the information
• The purposes for which we process the information
• Legal and regulatory requirements
• The potential risk of harm from unauthorized use or disclosure

When we no longer need your personal information, we will securely delete or anonymize it, except where we are required to retain it for legal or regulatory purposes.

International Data Transfers

Wihyu is based in the United States (Boston, Massachusetts). If you are located outside the United States, please be aware that information we collect may be transferred to, processed, and stored in the United States and other countries where our service providers operate.

By using our services, you consent to the transfer of your information to the United States and other countries, which may have different data protection laws than your country of residence.

For users in the EEA, we ensure appropriate safeguards are in place for such transfers, including standard contractual clauses approved by the European Commission, where applicable.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information from our systems.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated Privacy Policy on this page with a new "Last Updated" date
• Sending you an email notification (if you have provided an email address)
• Displaying a prominent notice on our website

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For privacy-related requests, please include "Privacy Request" in the subject line of your email. We will respond to your request within a reasonable timeframe and in accordance with applicable law.